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If you’ve ever sipped a cup of coffee and tasted bitterness, smokiness, or a burnt aftertaste, chances are it was drum roasted. While drum roasting is the most common method used today, there's a lesser-known, premium technique that’s changing the game: air roasting.
So what’s the difference — and does it really affect the flavor in your cup?
Let’s break it down.
Drum roasting works just like it sounds. Coffee beans are tumbled in a large, rotating metal drum that's heated from below. As the drum spins, the beans roll along the hot metal surface, roasting from the outside in.
This method is widely used and time-tested — but it comes with a few drawbacks:
Uneven roasting: Beans can scorch where they touch the drum.
Burnt oils: Direct heat can burn the bean’s natural oils, which leads to that bitter, ashy flavor.
Smoky taste: Chaff (the outer skin of the bean) isn’t separated during roasting, which adds a smoky or “roasted” aftertaste.
Air roasting is a cleaner, more precise approach. Instead of tumbling against hot metal, beans are suspended and roasted in a stream of hot air — like a coffee bean levitating in a wind tunnel. This method allows for:
Even heat distribution
No contact with scorching surfaces
Cleaner separation of chaff
The result? A cup that’s:
Smooth and balanced
Naturally flavorful
Free from bitterness or burnt notes
It’s the difference between a cup that’s “okay” and one that makes you say “wow.”
At Sadaf, we believe coffee should taste like coffee — not smoke. That’s why all of our blends, including Golden Brew and Cardamom Cloud, are made using air roasting.
We want every sip to highlight the natural richness, aroma, and balance of the bean — without bitterness clouding the experience.
Air roasting also means:
A smoother cup for those sensitive to acidity
A better base for adding spices like real cardamom
A more consistent flavor, batch after batch
Feature | Air Roasted | Drum Roasted |
---|---|---|
Roasting Method | Hot air circulation | Metal drum with direct heat |
Bean Contact | No contact with hot surfaces | Direct contact with metal |
Flavor Profile | Smooth, clean, balanced | Often bitter, smoky, or burnt |
Roast Consistency | Even roast, batch to batch | Can be uneven |
Chaff Removal | Removed mid-roast (clean cup) | Burned with beans (smoky cup) |
Once you’ve tried air-roasted coffee, it’s hard to go back. Whether you’re a casual coffee drinker or a full-blown enthusiast, you’ll notice a smoother, more enjoyable cup — with no bitterness to hide behind.